Clawfu Skills
172 expert marketing skills for AI agents — ClawFu MCP Server
What is Clawfu Skills?
Clawfu Skills is a Model Context Protocol (MCP) server that allows AI assistants like Claude, Cursor, and VS Code to 172 expert marketing skills for ai agents — clawfu mcp server
172 expert marketing skills for AI agents — ClawFu MCP Server
This server falls under the Marketing & SEO category on MCPgee, the world's largest MCP server directory with 33,000+ servers.
Features
- 172 expert marketing skills for AI agents — ClawFu MCP Serve
Use Cases
Maintainer
Works with
Installation
Manual Installation
npx clawfu-skillsConfiguration
Configuration Details
claude_desktop_config.json
Performance
Response Metrics
Resource Usage
How to Set Up and Use Clawfu Skills
ClawFu Skills is an MCP server that delivers 175 expert marketing methodologies as structured, agent-readable skills covering content, strategy, sales, SEO, growth, branding, analytics, and more. Each skill is a SKILL.md file grounded in named expert frameworks — Dunford on positioning, Schwartz on copywriting, Cialdini on persuasion, Hormozi on offers, Voss on negotiation, and over 160 others — with 'Use when:' trigger descriptions that help AI agents discover and apply the right methodology automatically. It works with Claude, Claude Code, Cursor, Windsurf, Copilot, and any tool that supports the Agent Skills standard or MCP.
Prerequisites
- Node.js 16 or higher (for npx)
- An MCP-compatible client: Claude Desktop, Claude Code, Cursor, or Windsurf
- No API keys required — the skills are static markdown files served via MCP
Add ClawFu Skills to Claude Desktop or Cursor via MCP
Add the @clawfu/mcp-skills package to your MCP client configuration. No API key or environment variables are required.
{
"mcpServers": {
"clawfu": {
"command": "npx",
"args": ["@clawfu/mcp-skills"]
}
}
}Add to Claude Code via CLI
For Claude Code, register the MCP server using the claude mcp add command. The server requires no environment variables.
claude mcp add clawfu -- npx @clawfu/mcp-skillsVerify skill availability
In your AI client, ask it to list available marketing skills or use a skill by name. The agent will look up the matching methodology and apply its structured framework to your task.
(Optional) Clone and browse skills locally
You can also clone the repository and copy skills to your local skills directory for use without the MCP server, or to browse all 175 SKILL.md files directly.
git clone https://github.com/guia-matthieu/clawfu-skills.git
# Then copy desired skills to your agent's skills directoryClawfu Skills Examples
Client configuration (Claude Desktop / Cursor)
Add this to your claude_desktop_config.json or ~/.cursor/mcp.json to load all 175 ClawFu marketing skills.
{
"mcpServers": {
"clawfu": {
"command": "npx",
"args": ["@clawfu/mcp-skills"]
}
}
}Prompts to try
Use these prompts to invoke specific expert frameworks from the ClawFu skill library for marketing tasks.
- "Use April Dunford's positioning framework to help me position my B2B SaaS product"
- "Apply Cialdini's persuasion principles to rewrite this landing page headline"
- "Use the SPIN selling methodology to help me prepare for a discovery call"
- "Apply the StoryBrand framework to clarify my brand messaging"
- "Use Chris Voss's negotiation techniques to help me respond to a vendor's price objection"
- "Run a lean canvas validation for my new product idea using the Mom Test framework"Troubleshooting Clawfu Skills
npx @clawfu/mcp-skills fails with package not found
Ensure you have Node.js 16+ and npm installed. Run npm install -g @clawfu/mcp-skills first, then use the global binary name clawfu-skills in your config instead of npx. Alternatively, verify the package name is exactly @clawfu/mcp-skills (with the scoped @clawfu/ prefix).
The agent does not apply the correct skill or ignores skill descriptions
ClawFu skills rely on the 'Use when:' trigger in each skill's description for automatic discovery. Be explicit in your prompt about which methodology you want (e.g. 'use the Dunford positioning skill') to ensure the agent selects the right one. Some MCP clients require you to click 'Configure Tools' to enable specific skills.
Skills work in Cursor but not in Claude Desktop
Confirm Claude Desktop was restarted after saving the MCP config. Check that the config file is valid JSON (no trailing commas). In Claude Desktop, MCP server logs appear in the developer console — open it with Cmd+Option+I (macOS) to see startup errors.
Frequently Asked Questions about Clawfu Skills
What is Clawfu Skills?
Clawfu Skills is a Model Context Protocol (MCP) server that 172 expert marketing skills for ai agents — clawfu mcp server It connects AI assistants to external tools and data sources through a standardized interface.
How do I install Clawfu Skills?
Follow the installation instructions on the Clawfu Skills GitHub repository. Clone the repo, install dependencies, and add the server config to your AI client.
Which AI clients work with Clawfu Skills?
Clawfu Skills works with all major MCP-compatible AI clients including Claude Desktop, Claude Code, Cursor, VS Code (GitHub Copilot), Windsurf, and Cline.
Is Clawfu Skills free to use?
Yes, Clawfu Skills is open source and available under the MIT license. You can use it freely in both personal and commercial projects.
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Set Up Clawfu Skills in Your Editor
Choose your AI client for step-by-step setup instructions.
Quick Config Preview
Add this to your claude_desktop_config.json or .cursor/mcp.json
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